7 digital marketing and UX finds you need to see
The best round-up of digital tools and trends from around the web this fall
1. Spotify knows you better than your therapist
I really enjoyed this article breaking down the UX/UI of Spotify’s new ‘daylist’ feature. In a nutshell, daylist is a music discovery offering that uses your listening history for specific days of the week and times of day to create playlists that update every few hours. The playlist titles are fun and the mood matching is almost creepy. The author of the article even goes so far as to say “Spotify’s daylist has given me more self-awareness about my mood on a given day than years of journalling.”
Personally, I’ve been using this feature all week it’s cool to to see what Spotify has put together for my Tuesday afternoon or my Saturday morning. The article goes into great detail about the careful consideration that went into every aspect of daylist’s UI and UX. It’s well worth a read.
2. The internet of olden times (the 90s) was wild
Stroll (or scroll, I guess) through this digital museum of internet artifacts, from the first chain letter to Napster to the first webcam, it’s a trip down memory lane that makes you realize how far the internet has come. Check out this early homepage from Apple. Seriously.
3. What it’s like to use the internet in 2023
And back in the present day, this sketch is a painfully accurate depiction of what it’s like to visit a website lately.
4. I never thought I’d want the Canadian Tire app, but here we are
The retailer has found a really smart way to get you to download their app with a helpful feature to make your in-store experience much more efficient.
5. Great reads from fellow agencies
You can only work for people that you like — from Airbag
“During those times, my happiest memories and the work I am the most proud of have a direct correlation with the the type of relationship that I had with the people involved.”
How to give design feedback — from Kickpoint
“Simply stating what you don’t like is often not helpful, but explaining where you think your audience might struggle is crucial.”
6. Write like a woman
In his article, “I was dazzled and confused when I asked ChatGPT to write like a woman”, Mark Schaefer discovers that using this prompt results in more resonant and engaging writing.
7. And finally, totally unrelated to digital (but totally relatable)
Thanks for reading. I’ll see you next quarter with another eclectic mix of digital finds.
