It’s time to make friends with the numbers — Google Analytics is a powerful tool, but there’s a lot of data in there. Even when it’s nicely organized and presented in a custom dashboard like below, you can still be left wondering… it LOOKS great, but how can this help me get more engagement on my content?

And the unexpected impact it can have on company culture — When we start working with a new client at our agency, one of the first things we do is an analysis of their competitors. It’s an important part of understanding where our client fits into the market, and it’s a shortcut to discovering some of the common offerings and practices…

We have officially entered the era of AI — While all the advancements in AI come with pros and cons, there are some fascinating tools out there that have been helping us with work and productivity. Check out our list of five AI-backed apps to try below. Improve your audio This Free AI filter by Adobe that cleans up spoken audio to…

An attempt to make sense of the change from Twitter to X to… Threads? —

Confession: I have feelings for email marketing again.

We’ve rounded up some of the #Pride2023 collaborations, projects and moments that caught our attention and inspired us this month. We proudly stand with our 2SLGBTQIA+ communities throughout this month of celebration and all year round. Starting with a smile from Sesame Street Views from Schitt’s Creek: “A better world than we live in.” In this Reel shared by CBCGem, the cast of @schittscreek and journalist @pfpicardi…

What’s changing, what isn’t and what’s better? — If you’re reading an article about Google Analytics, you likely know about the change from Universal Analytics (“UA”) to the new version called “GA4.” …

Let’s check in and see what’s trending — To kick off 2023, I made some bold predictions for what digital marketing would bring this year.

It *is* possible to work, travel and relax — For the last couple of years, I’ve been spending a few months working remotely in Europe as a “digital nomad”. As much as I’d like to just write something about how cool that all was, I was asked to write something specifically about how things went, focusing on how to…